I approach projects by balancing creativity with business objectives, while maintaining a holistic understanding of the organisation.
With a highly structured, process-driven mindset, I collaborate with internal and external partners to shape meaningful brand experiences through a digital skillset, content strategy, visual storytelling, and cross-channel campaigns that turn creative ideas into impactful, innovative brand expressions.
Self-Employed
2016-2025
Freelancing across creative and digital projects with clients such as Copenhagen Contemporary, RSSAA Architecture, Ocean House, The Farm Residency, POSSI, OHLOGY, Trine Tuxen, and Tekinoktay Perfumes.
In my spare hours, I engage with SOFTER, a feminist network using care, collaboration, and community to make tech accessible and inclusive for all.
Head of Creative & Content
Led the brand's content, creative strategy and production based on its creative vision, overseeing brand identity across digital platforms, social media, and marketing campaigns. Directed visual storytelling, product imagery, and digital assets, while collaborating with internal and external partners to deliver cohesive, high-impact brand experiences.
Digital Design Lead
Led the brand’s digital platforms from a creative perspective, ensuring content met platform-specific requirements, including China-specific channels like Tmall and WeChat. Led digital projects, supported marketing rollouts, and owned the internal briefing process while guiding visual merchandising, pop-up, graphics, and packaging design initiatives.
Virtual Showroom Manager (GANNI SPACE)
Owned the end-to-end strategy and delivery of GANNI’s virtual showroom across 18 seasons, leading concept, frontend, and content strategy. Partnered with developers on backend architecture and aligned stakeholders to deliver a scalable platform used across the organization — supporting Wholesale sell-in, PR gifting, Retail training, and collection presentations.
E-Commerce Manager
Managed the brand’s webshop operations, overseeing product photography and uploads, creating content for the site and social media, and leading the team responsible for order fulfillment and dispatch.
Yofi
2016-2020
Co-Founder
Co-founded and built the brand with Amalie Zeevi, leading product design and production of silk scarves. Owned concept, visual identity, digital platform, packaging design, and art direction, while driving marketing strategy, execution, and wholesale relationships.
2019-2020
Graphic Communication Design (Master)
KADK, Royal Danish Academy
2015-2018
Visual Communication Design (Bachelor)
KADK, Royal Danish Academy
2013-2018
Multimedia Design (AP Graduate)
KEA, Copenhagen School of Design & Tecnology
Danish Digital Award
2024
Best in Digital Design (UX/UI)
GANNI SPACE: Curated showrooms for every collection
Software
Visual Design
Adobe Illustrator, InDesign, Photoshop, Lightroom, XD and After Effects
Web Development
HTML, CSS, Shopify, Figma, Readymag, Framer
Project Management
Notion, Asana, PowerPoint/Slides, Dropbox, Google Drive
Languages
Fluent in Danish and English.
